Moving you and your wealth
Our vision is for Move-2.com to become the leading PropTech solution and service provider for High Net Worth Individuals (HNWIs); a one-stop-shop for those who wish to relocate themselves and transition their wealth to a different country.
Move-2.com will be an affiliate model like Airbnb, but with:
Airbnb you RENT a room or a villa
Move-2.com you BUY a room or a villa
Move-2.com's challenge is to:
Move-2.com will be a one-stop-shop for professional services in host countries around the world, offering the following services to HNWIs:
International law firms
Post Acquisition Living Services (PALS)
A huge gap exists in the market for HNWIs who wish to relocate themselves and their wealth. Whether the mover is an economic, political, or corporate migrant they will want to relocate their wealth in the most tax-efficient way but will most likely not have the expertise to enable their personal and financial relocation. Move-2.com will service that need.
Move-2.com will facilitate the client search for a suitable property.
Move-2.com’s affiliate model will provide access to the professional and financial services necessary to support the relocation of the client and their wealth.
Move-2.com will continue to support the client on completion of the relocation by providing post-acquisition services through PALS.
Capturing the Market
It is estimated that one million HNWIs move from country to country each year, for economic, political and corporate reasons. Move-2.com’s target market is therefore huge.
According to the latest Knight Frank Global House Price Index, Portugal is the best bet in terms of return on investment, seeing average property prices grow of 7.8% in the year to September 2019. Comparable growth was; France (3.2%), Spain (3.1%) and (UK 2.2%).
Property price growth
No one provides the one-stop-shop solution
offered by Move-2.com
Competitors and the Move-2.com Advantage
While there are no like for like competitors, there are many well established players delivering different aspects of the Move-2.com offering, e.g. Big 4 accountancy firms, private banks, real estate agents, relocation advice portals and solicitors. But none provide the one-stop-shop solution offered by Move-2.com. That is Move-2.com’s competitive advantage.
Investment will be used to:
Create an online portal to deliver the Move-2.com solution and services globally.
Market to prospects and partners, to generate awareness of the Move-2.com solution and to build the brand globally.
The longer-term goal is to build a platform offering a myriad of professional service providers around the world.
Building a platform of professional service providers
Around the world
Portugal - Key Tax Advantages
Portugal has been chosen as the primary target immigrant market due to the huge tax advantages available.
Portugal OECD double taxation rules (NHR) and Golden Visa (CBI)
OECD double taxation rules apply to 36 countries, creating a huge potential target market. To be considered a tax resident, an individual must reside in another OECD country for six months plus one day (183 days).
Non-Habitual Residents (NHR)
Available since 2009 to all E.U. country citizens, (ex-Bulgaria, Croatia & Romania), Australia, Canada, Chile, Israel, Mexico, New Zealand, Norway, South Korea, Switzerland, Turkey and the USA.
NHR requirement: Must reside in Portugal for six months plus one day (183 days).
NHR benefits (for 10 consecutive years):
Foreign pension and dividend income – Zero tax
Inheritance Tax; if transferred to family – Zero tax
Gift Tax – Zero tax; if transferred to family – Zero tax
Wealth Tax – Virtually zero tax (0.3% above €1.2m annual threshold)
Remittance of Funds – Free
Capital Gains – Share sale gains are taxable at 28%
High Value Added Income (HVAI); Tax if employed in Portugal at 20%
(HVAI applies to Artistic, Technical, or Scientific industries)
Golden Visa. Citizenship by Investment (CBI)
Non-OECD member country residents can benefit from Portugal’s ‘Golden Visa’ programme that is available to those who buy Portuguese real estate valued at €500,000+ (€350,000+ in urban regeneration areas), or who invest a minimum amount (starting at €250,000) in various types of Portuguese enterprise. Similar CBI schemes exist in Cyprus & Malta.
CBI requirement: Must reside in Portugal for only 7 days per annum.
Golden Visa grants a five-year temporary residence and allows the holder to:
Enter Portugal without a residence visa
Reside and work in Portugal
Circulate in the Schengen area without a visa
Benefit from whole family portability (for investor and spouse)
Apply for Portuguese nationality after 5 years
Between 2012 and 2019 the amount invested in Portugal via CBI is €5BN.
Initially, Move-2.com will target HNWIs seeking to relocate from the UK to Portugal and will then target popular travel routes taken by economic, political or corporate relocators.
Emigrant target countries include Argentina, Australia, Brazil, Chile, China & Hong Kong, France, India, Mexico, South Korea, Sweden and UK.
Immigrant target countries include Canada, Dubai/UAE, Ireland, Portugal, Switzerland, UK, and USA.
Model Execution Plan
Client Acquisition & Revenue Generation
We will focus on two distinct routes to achieve client acquisition; organic search and paid search/social.
Organic search: This route involves building a solid foundation in the search engines to attract relevant prospects through keyword-optimised content and content assets, broadcast through email and social media. Results will begin to be seen within 4 – 6 months.
Paid search and social: Relevant prospects will be targeted through paid search (Google Ads), display and remarketing, together with paid social. Results will be seen within 48 hours of set up.
We are speaking with several partners and currently conducting our due diligence on the different platforms available. Our chosen platform will be integrated into our new website which will be designed and built for client acquisition and lead nurturing.
Client Affiliate Services:
International law firms
Post Acquisition Living Services (PALS)
Client revenue streams:
Percentage of Real Estate Agent’s selling fee; collected on Completion
Percentage revenues from all affiliates; collected at end of Year-one
Percentage of PALS revenues - Annuity income
The Post Panama World
The Panama Papers scandal has led to concerns about the security of individual personal data, and the transparency and legitimacy of offshore tax regimes. Move-2.com provides a legitimate opportunity for HNWIs to house their wealth in a country fo their choosing, whilst taking advantage of the myriad of transparent and tax-efficient regimes that exist.